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Korean Men Love Cosmetics

Buying sprees ahead of Valentine's Day.

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By: TOM BRANNA

Editor

Korean guys love their cosmetics! On Valentine’s Day, men’s interest in makeup increases rapidly in South Korea, according to data from Bird View, a cosmetics information provider. Searches for men’s cosmetics increased 133% on average on the week before Valentine’s Day. More specifically, the search for makeup products such as concealer and the eyebrow pencil more than doubled during the period. No wonder that Korean men are the world’s top per-capita consumers of skin care products, and the gr...

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